The Jaws Crew
A community of ocean lovers repping Jaws Jewelry Co. through real, coastal lifestyle content.
As part of the crew, ambassadors receive exclusive discounts, personal codes, and opportunities to earn free jewelry, be featured, and get involved in shoots + events.
We keep this group small, intentional, and on-brand.
Goal of the Program
The Jaws Crew helps grow Jaws Jewelry Co. by having real people share the brand through their everyday ocean lifestyle.
From beach days and surf sessions to ocean content and everyday wear, this is about showing how you wear your Jaws pieces in real life.
What You Get
• 25% off Jaws Jewelry
• Personal 15% off code for your followers/friends
• Opportunities to earn free jewelry
• Chance to be featured on @jawsjewelryco
• Photoshoots + content opportunities
• Market + event opportunities
🦈 Crew Expectations
Tagging
Tag @jawsjewelryco in all posts and stories where you are wearing Jaws Jewelry.
This allows us to:
• see your content
• repost your posts
• feature you on our page
Posting
Post wearing Jaws Jewelry at least 1–2 times per month on Instagram.
This can be:
• feed posts
• reels
• or a combination of both
You can also share Instagram stories in addition to posts to stay active and increase visibility.
Content should show how you wear your Jaws pieces in your everyday life - beach days, ocean content, and coastal lifestyle moments.
Your Code
Share your personal discount code with your audience.
This can be:
• in captions
• on stories
• in your bio
Your code should be easy to find and consistently used so your sales are tracked properly.
Ownership Requirement
Ambassadors must own at least one Jaws Jewelry piece before posting as part of the program.
If you do not already have one, you will receive access to a 50% off starter discount once accepted.
This ensures all ambassadors are genuinely representing the brand.
Activity
We keep the Jaws Crew small and active.
Ambassadors who:
• do not post
• do not stay engaged
• or do not use their code
for 30 days may be removed from the program.
Earn Free Jewelry
We reward performance, not just participation:
• 3 Sales→ Free Bracelet
• 7 Sales → Free Necklace
• 15 Sales → Premium Piece- One of our higher-end designs